Aviva and Direct Line agree £3.7bn insurance coverage tie-up

Aviva and Direct Line agree £3.7bn insurance coverage tie-up


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Aviva has agreed a deal to purchase rival insurer Direct Line in a £3.7 billion swoop.

The FTSE 100 insurer is about to buy its smaller competitor after a £3.3 billion was bid turned down in November.

The businesses had been locked in talks forward of a Christmas Day deadline.

A deal between the 2 companies would create a big drive within the motor insurance coverage sector, estimated to cowl greater than a fifth of the overall UK market.

Aviva chief government Amanda Blanc stated the deal is “good news” for each firms’ prospects.

Bringing Direct Line and Aviva collectively gives the chance to create a strengthened and enlarged enterprise

Adam Winslow, Direct Line

“Aviva and Direct Line share a deep dedication to excellence in taking care of prospects and this can stay a prime precedence following the acquisition,” she stated.

“The monetary energy and scale of the mixed group means prospects will profit from aggressive pricing, an enhanced claims expertise and even higher service.”

The takeover will see Aviva pay 129.7 pence in money and 0.2867 of its personal shares for every Direct Line share.

It would additionally pay as much as 5p in dividend funds per share as a part of the deal.

Aviva shareholders will personal roughly 87.5% of the brand new firm whereas Direct Line shareholders will personal about 12.5%.

Shareholders will get the prospect to vote on the deal in March, with the merger finishing in mid-2025.

Danuta Grey, chairwoman of Direct Line, stated the deal “displays the attractiveness of Direct Line”.

She stated Direct Line’s board had been “more than happy” with the work of chief government Adam Winslow since he joined the struggling insurer in March with the purpose of turning it round.

However she added that the provide permits shareholders to “realise the worth of their funding within the close to time period”.

Direct Line has been topic to quite a lot of takeover gives this 12 months after Mr Winslow joined in March following the ousting of Penny James from the highest job.

The corporate has already fended off a takeover try by Belgian firm Ageas this 12 months.

Direct Line, which additionally owns the Churchill and Inexperienced Flag manufacturers, has since introduced £100 million of price cuts and axed 550 jobs.

Mr Winslow stated Direct Line is an “wonderful enterprise, house to many well-loved insurance coverage manufacturers, and this 12 months we’ve made quick progress on our turnaround technique”.

“Bringing Direct Line and Aviva collectively gives the chance to create a strengthened and enlarged enterprise, with each organisations sharing a deep ardour for serving prospects and for supporting their individuals.

“In a extremely aggressive UK normal insurance coverage market, the mixed entity will likely be very effectively positioned to ship for its prospects.”


#Aviva #Direct #Line #agree #3.7bn #insurance coverage #tieup


The Impartial


#Aviva #Direct #Line #agree #3.7bn #insurance coverage #tieup


Alex Daniel , 2024-12-23 07:55:00

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